Metronome

01 · Challenge

Metronome Online is a name that speaks for itself, but the brand identity system wasn't living up to it. The voice and tone didn't match what the brand needed to project, and several key elements had gone stale enough that the system wasn't functioning as intended.

02 · Approach

As the original designer of the brand, I understood the best approach to fixing the functional issues while building toward something more timeless, an update that wouldn't need another update behind it. I brought in more of a human feel while keeping the future-forward, technical edge intact.