Systems and sprints for missions that have outgrown their brand.
You got step one right: a name, a logo, a way to show up. Now the team is growing, the work is getting bigger, and the brand can’t keep up. I build identity systems that give growing organizations a foundation to stand on and a roadmap to grow by, in weeks, not months.
For unions, nonprofits and social justice organizations somewhere between the starter logo and the household name.
Two ways to work together
I work as a guide, not a vendor. I listen first, stay flexible and keep things moving, so growing pains turn into growth.
Identity Sprint
3 weeks · $15,000
For organizations that have outgrown their starter brand.
- Week 1 · Foundation:a one- to two-day workshop to set your strategy: who you serve, what you stand for, how you sound.
- Week 2 · Identity:logo, color, type and a flexible visual system, all built from that strategy.
- Week 3 · Guidelines:brand guidelines and ready-to-use assets your team can run with.
Design Sprint
2 weeks · $10,000
For a big decision you can’t afford to guess on: a new program, a campaign site, a donor experience.
- Week 1 · Listen:one-on-one interviews with your team and stakeholders, so the sprint starts with the right problem.
- Week 2 · Sprint:the Google Ventures sprint method I’ve run dozens of times. Your team in the room, a prototype by Thursday, real users testing it by Friday.
Fixed scope. Fixed price. Payment plans for small teams.
Select Clients
Work history
I spent eleven years building brands for companies chasing growth and profit. I’m spending the next eleven helping organizations that make a difference grow, and teaching designers to do the same. If you’re building the next high-impact nonprofit, I want to help.