Case Study · 06

WeWork

ClientWeWork

⟨Intro — one paragraph on the WeWork design sprint.⟩

Design SprintService Design

Hero · 16:9

01 · Challenge

⟨Challenge — what the brand needed to do, who it had to speak to, and where the existing material fell short.⟩

Pair · 4:3 · A

Pair · 4:3 · B

02 · Approach

⟨Approach — the strategic foundation, the positioning decisions, and how the identity system extends across touchpoints.⟩

Detail · 16:9

Next Project · 01

A speculative brand identity for Apple's acquisition of Legendary Entertainment.

Brand IdentityEntertainmentSpeculative